Our company delivers high-quality products and services, exceeding customer expectations with innovative solutions. Continuous improvement is a key focus, always seeking ways to enhance processes and maintain our commitment to excellence, integrity, and customer satisfaction.
ANUGA is one of the largest food and beverage trade fairs in the world, held in Cologne, Germany every two years. It is a platform where international exhibitors and visitors come together to showcase their products, establish business contacts, and explore new markets. ANUGA attracts a diverse range of attendees, including importers, exporters, wholesalers, retailers, food service providers, and industry experts. One of the highlights of ANUGA is the Halal Market, which showcases halal products to an international trade audience. Halal refers to food and other products that are permissible or lawful according to Islamic law. The Halal Market at ANUGA provides an opportunity for exhibitors to present their halal-certified products to a global audience and for buyers to discover new halal products and suppliers.
The Halal Market at ANUGA is presented in the form of a shelf presentation, which means that the products are displayed on shelves in a way that simulates a retail environment. This allows buyers to see the products in context and get a better sense of how they might look on their own store shelves. The shelf presentation also provides a convenient way for buyers to compare products and make informed decisions about which ones to purchase.
Halal products cover a wide range of food and non-food items, including meat, poultry, dairy, confectionery and plant food supplements. To be halal-certified, products must be produced, processed, and handled in accordance with Islamic law. This involves adhering to strict guidelines regarding the source and quality of ingredients, the processing methods, and the packaging and labeling of the products. The Halal Market at ANUGA is an important platform for companies looking to tap into the growing halal market. The global halal industry is estimated to be worth trillions of dollars, with Muslim consumers accounting for a significant portion of the world's population. By showcasing their halal products at ANUGA, exhibitors can reach a wider audience and expand their business in this rapidly growing market.
In conclusion, the Halal Market at ANUGA is a unique opportunity for businesses to showcase their halal-certified products to an international audience. The shelf presentation format provides a realistic retail environment, making it easier for buyers to make informed decisions. With the global halal market on the rise, participating in the Halal Market at ANUGA can be a strategic move for companies looking to expand their reach and capitalize on this growing market.
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